Alan Jackson The Very Best Of артикул 9201c.
Alan Jackson The Very Best Of артикул 9201c.

Содержание 1 Gone Country 2 Drive (For Daddy Gene) 3 Where Were You (When The World Stopped Turning) 4 Www Memory 5 It's Five O'clock Somewhere 6 Chattahoochee (Extended Mix) 7 She's Got The Rhythm (And I Got The Blues) 8 Midnight In Montgomery 9 Little Man 10 Pop A Top 11 Don't Rock The Jukebox 12 Little Bitty 13 Here In The Real World 14 Livin' оеукя On Love 15 Who's Cheatin' Who 16 Tall, Tall Trees 17 Right On The Money 18 Chasin' That Neon Rainbow 19 It Must Be Love 20 Everything I Love Исполнитель Алан Джексон Alan Jackson.  Pass   57.1   Bett   BettФормат: Audio CD Дистрибьюторы: Arista Records, MCA Nashville Лицензионные товары Характеристики аудионосителей 2004 г Сборник: Импортное издание.


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Командировочные расходы Практическое пособие артикул 9203c.
Командировочные расходы Практическое пособие артикул 9203c.

Данное издание представляет собой практическое пособие по отнесению расходов к командировочным, отражению и учету соответствующих операций В книге рассмотрены вопросы оеулг документирования, учета и налогообложения соответствующих расходов, даны примерные формы и образцы их заполнения Особое внимание уделено порядку списания командировочных расходов Кроме того, в данное издание включены основные нормативные документы по учету, списанию и налогообложению сумм командировочных расходов Пособие предназначено для бухгалтеров, руководителей предприятий Издание шестое, измененное и дополненное Автор Г Кузнецова.  отде   Шуре   Your   SkagИздательство: Приор, 2001 г Мягкая обложка, 128 стр ISBN 5-7990-0064-1 Тираж: 7500 экз.


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Как правильно оформить учетную политику организации артикул 9205c.
Как правильно оформить учетную политику организации артикул 9205c.

Данное издание является первым из новой серии книг под общим названием `О чем молчат ПБУ `, посвященных проблемам перехода отечественного бухгалтерского учета на международные оеули стандарты В книге на основе Положения по бухгалтерского учету `Учетная политика организации` ПБУ 1/98 подробно рассмотрены общие требования к формированию учетной политики организации, порядок ее формирования, проанализирована проблема выбора наиболее оптимальных способов ведения бухгалтерского учета, затронуты вопросы раскрытияи изменения учетной политики Приведен сравнительный анализ текстов ПБУ 1/94 и ПБУ 1/98 с подробным высокопрофессиональным комментарием Книга представляет интерес для руководителей организаций, главных бухгалтеров, а также для специалистов в области экономики и бухгалтерского учета, повышающих свою квалификацию Автор Владимир Захарьин.  Вятк   Unit   Семе   словСерия: О чем молчат ПБУ.


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Darryl Worley Have You Forgotten? артикул 9207c.
Darryl Worley Have You Forgotten? артикул 9207c.

Содержание 1 Have You Forgotten? 2 I Will Hold My Ground 3 Pow 369 4 I Need A Breather 5 Back Where I Belong 6 Those Less Fortunate Than I 7 Shiloh 8 Tennessee River Run 9 The Least That You Can Do 10 I Miss My Friend 11 Family Tree 12 A Good Day To Run 13 Second Wind 14 When You Need My Love 15 Too Many Pockets 16 The Way Things Are Goin' Исполнитель оеулм Дэррил Уорли Darryl Worley.  Mari   Stop   Yves   MexoФормат: Audio CD Дистрибьютор: DreamWorks Records Лицензионные товары Характеристики аудионосителей 2003 г Альбом: Импортное издание.


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Бухгалтерский учет операций с наличной и безналичной иностранной валютой артикул 9209c.
Бухгалтерский учет операций с наличной и безналичной иностранной валютой артикул 9209c.

Настоящая работа построена на законодательных актах и нормативных документах федеральных органов России, определяющих порядок функционирования в России валютных ценностей, оеулс права и обязанности организаций по использованию иностранной валюты Подробно с приведением примеров освещены бухгалтерский учет наличной и безналичной валюты, порядок выявления и распределения курсовых разниц, оценка имущества и обязательств, выраженных в иностранных валютах, требующих и не требующих пересчета в рубли Отражен порядокучета операций, вытекающих из внешнеэкономической деятельности организаций, связанных с экспортом и импортом ценностей, обязательной продажей иностранной валюты, а также расчетов с бюджетом по таможенным платежам в соответствии с таможенным и налоговым законодательством Автор Николай Волков.  Mois   Terr   Robe   DreaИздательство: Международный центр финансово-экономического развития Мягкая обложка, 192 стр ISBN 5-7709-0002-4 Тираж: 25000 экз Формат: 84x108/32 (~130х200 мм).


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Счет 19 "Налог на добавленную стоимость по приобретенным ценностям" Бухгалтерский учет и налогообложение артикул 9211c.
Счет 19 "Налог на добавленную стоимость по приобретенным ценностям" Бухгалтерский учет и налогообложение артикул 9211c.

Подробно рассматриваются общие правила учета НДС по приобретенным материальным ценностям, осуществления налоговых вычетов, отнесения сумм НДС на затраты по производству оеулх и реализации продукции и восстановления НДС Детально описаны особенности налогообложения операций по передаче товаров (выполнению работ, оказанию услуг) и строительно-монтажных работ Приводятся корреспонденция счета 19 с другими счетами бухгалтерского учета и типовые проводки по этому счету Для бухгалтеров, руководителей организаций, работников налоговых органов Книга может быть использована в учебном процессе студентами, в том числе при дистанционной форме обучения, аспирантами и преподавателями экономических вузов, а также в системе послевузовского образования Автор Владимир Захарьин.  Barb   Maxt   stop   CanoСерия: Все счета бухгалтерского учета.


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Blaine Larsen Rockin' You Tonight артикул 9213c.
Blaine Larsen Rockin' You Tonight артикул 9213c.

Издатель: BNA Records Содержание 1 I Don't Know What She Said 2 Let Alone You 3 Rockin' You Tonight 4 Baby Don't Get Hooked On Me 5 No Woman 6 They Don't Grow Enough Roses 7 I'm In Love With A Married Woman 8 Spoken Like A Man 9 Lips Of A Bottle- featuring Gretchen Wilson 10 Someone Is Me 11 I Don't Wanna Work That Hard 12 At The Gate Исполнитель оеулъ Блейн Ларсен Blaine Larsen.  Nadi   Rand   Жадь   1280Формат: Audio CD Лицензионные товары Характеристики аудионосителей 2006 г Альбом: Импортное издание.


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Waylon Jennings Ultimate артикул 9215c.
Waylon Jennings Ultimate артикул 9215c.

Издатель: RLG Содержание 1 Only Daddy That'll Walk The Line 2 The Taker 3 This Time 4 I'm A Ramblin' Man 5 Rainy Day Woman 6 Are You Sure Hank Done It This Way 7 Good Hearted Woman - Waylon & Willie 8 Are You Ready For The Country 9 Luckenbach, Texas (Back To The Basics Of Love) 10 Mammas Don't Let Your Babies Grow Up To Be Cowboys - Waylon оеумг & Willie 11 I've Always Been Crazy 12 Don't You Think This Outlaw Bit's Done Got Out Of Hand 13 Amanda 14 Come With Me 15 I Ain't Living Long Like This 16 Theme From The Dukes Of Hazzard (Good Ol' Boys) 17 Just To Satisfy You - Waylon & Willie 18 Women Do Know How To Carry On 19 I May Be Used (But Baby I Ain't Used Up) 20 America 21 Highwayman - The Highwaymen 22 Rose In Paradise Исполнитель Вейлон Дженингс Waylon Jennings.  Iron   Lowl   Morn   RobeФормат: Audio CD Дистрибьютор: BMG Heritage Лицензионные товары Характеристики аудионосителей 2004 г Альбом: Импортное издание.


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Waylon Jennings The Greatest Hits артикул 9217c.
Waylon Jennings The Greatest Hits артикул 9217c.

Содержание 1 Lonesome On'ry And Mean 2 Ladies Love Outlaws 3 I've Always Been Crazy 4 I'm A Ramblin Man 5 Only Daddy That'll Walk The Line 6 Amanda 7 Honky Tonk Heros 8 Mammas Don't Let Your Babies Grow Up To Be Cowboys 9 Good Hearted Woman 10 Luckenback Texas (Back To The Basic Of Love) 11 Are You Sure Hank Did It This Way Исполнитель оеумн Вейлон Дженингс Waylon Jennings.  Enco   Мвкд   Соде   AmarФормат: Audio CD Дистрибьютор: RCA Camden Лицензионные товары Характеристики аудионосителей 2003 г Сборник: Импортное издание.


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Набор чехлов вакуумных, 75х55, 2 шт артикул 9219c.
Набор чехлов вакуумных, 75х55, 2 шт артикул 9219c.

Вакуумный чехол защищает одежду от пыли и других загрязнений и поможет надолго сохранить ее безупречный вид Чехол изготовлен из высококачественных полимерных материалов оеуму Достоинства чехлов: экономия места до 80%; надежная защита вещей; универсальность Характеристики: Материал: высококачественные полимерные материалы Размер упаковки: 17 см х 26 см Размер чехла: 75 см х 55 см Комплектация: 2 шт Производитель: Великобритания Артикул: SS75 Компания "Valiant" производит товары для дома общего хозяйственного назначения - это используемые в домашнем быту предметы, которые делают наш дом уютнее Всю гамму производимой продукции отличает высокое качество и современный дизайн.  Geni   Wind   Alex   Барк2010 г ; Упаковка: коробка.


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Bert Kaempfert Dancing In Wonderland / The World We Knew (1961) артикул 9221c.
Bert Kaempfert Dancing In Wonderland / The World We Knew (1961) артикул 9221c.

`Dancing In Wonderland` - с 1 по 12 треки; `The World We Knew` - с 13 по 26 треки Содержание 1 Dancing In The Dark 2 Twilight Time 3 Unchained Melody 4 Funny Talk 5 Only Those In Love 6 There, I`ve Said It Again 7 Now And Forever 8 Somebody Loves Me 9 Blue Moon 10 When I Fall In Love 11 I`ll Get By 12 How Deep Is The Ocean 13 The World We оеумх Knew 14 Rain 15 Moonlight Serenade 16 I Can`t Help Remembering 17 You Are My Sunshine 18 Lover 19 Vat 20 Serenade In Blue 21 Talk 22 Lonesome 23 Stay With The Happy 24 So What`s New? 25 Sweet Romance 26 Sermonette Исполнитель Берт Кэмферт Bert Kaemfert.  Bald   Digi   Chec   разгФормат: Audio CD (Jewel Case) Дистрибьюторы: Silen, РАО Лицензионные товары Характеристики аудионосителей 2001 г Сборник.


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An Economic Analysis of Innovation: Extending the Concept of National Innovation Systems (New Horizons in Institutional and Evolutionary Economics) артикул 9223c.
An Economic Analysis of Innovation: Extending the Concept of National Innovation Systems (New Horizons in Institutional and Evolutionary Economics) артикул 9223c.

The economic analysis of innovation is important because economic growth in highly industrialized countries and international competitiveness are driven by innovations and technological change At the same time, marked nation-specific features exist in the structure of innovative activities and in innovative success For the study of these оеумь national characteristics, the concept of national innovation systems constitutes a powerful and widely applied inter-disciplinary framework in modern innovation theory This book illuminates this concept from different perspectives Starting from fundamental conceptual and theoretical issues, it describes and discusses the main development lines of the approach of national innovation systems, and goes on to illustrate an empirical application of this branch of research, offering a new alternative for the quantitative comparative study of national innovation systems This book will be of great interest to economists, scholars and policymakers dealing with innovation, technology, research and development, national innovation systems and international competitiveness.  EHLP   Tatt   Svia   Davi2006 г Суперобложка, 187 стр ISBN 1845426169.


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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition артикул 9225c.
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition артикул 9225c.

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace But many managers in small businesses with limited budgets consider it out of reach In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions оеунд without spending a lot of money The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.  RHZN   Opti   DrBr   LomoISBN 0787964190.


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Hille Perl Doulce Memoire артикул 9227c.
Hille Perl Doulce Memoire артикул 9227c.

Содержание 1 La Favola D'Orfeo, Opera, SV 318 Sinfonia (автор музыки: Клаудио Монтеверди) 2 Doulce Memoire (After Sandrin) (автор музыки: Гиорламо Дала Каса) 3 Work(S) (Unspecified) Recercada Sobre Passamezzo Antico: 1st Half (автор музыки: Диего оеунм Ортиз) 4 Susane Ung Jour (After Lassus) (автор музыки: Рикардо Рогнино) 5 Ben Qui Si Mostra II Ciel (автор музыки: Сиприано Ве Ро) 6 Ben Qui Si Mostra II Ciel (After Cipriano) (автор музыки: Ангело Нотари) 7 Anchor Che C'ol Partire (After Cipriano) (автор музыки: Рикардо Рогнино) 8 Ancidetemi Pur, For Harp (Or Keyboard) (автор музыки: Джованни Мария Трабаси) 9 Recercada De Canto Llano (автор музыки: Диего Ортиз) 10 Vestiva I Colli (автор музыки: Селма Салаверди) 11 Jouissance Vous Donneray, Chanson For 5 Voices (автор музыки: Адриан Вилаерт) 12 Composed By Adrian Willaert (автор музыки: Винченцо Бониззи) 13 Jouissance (After Willaert) (автор музыки: Джованни Антонио Тэрзи) 14 Jouissance (After Willaert) (автор музыки: Джованни Антонио Тэрзи) 15 Recercadas Sobre Tenores (автор музыки: Диего Ортиз) 16 Recercada Quarta Sobre Doulce Memoire (After Sandrin) (автор музыки: Диего Ортиз) 17 Doulce Memoire (After Sandrin) (автор музыки: Диего Ортиз) 18 La Favola D'Orfeo, Opera, SV 318 Sinfonia (автор музыки: Клаудио Монтеверди) Исполнитель Хилле Перл Hille Perl.  Rola   Сысо   Serg   HistФормат: Audio CD Дистрибьютор: DHM Лицензионные товары Характеристики аудионосителей 2000 г Сборник: Импортное издание.


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Guillemette Laurens, Luca Pianca Lettera Amorosa артикул 9229c.
Guillemette Laurens, Luca Pianca Lettera Amorosa артикул 9229c.

Издание содержит буклет с текстами композиций на английском, итальянском, французском и немецком языках, а также дополнительной информацией на английском, немецком и французском оеунс языках Содержание 1 "Se I Languidi Miei Sguardi" (From: Concerto: Settimo Libro De Madrigali, Con Altri Generi Di Canti) (Venice 1719) (автор музыки: Клаудио Монтеверди) 2 Toccata (From: Il Primo Libro D'intavolatura Di Lauto) (Rome 1611) (автор музыки: Джиованни Джероламо Капсберджер) 3 "Vostro Fui, Vostro Son E Saro Vostro" (автор музыки: Сигизмундо ДэИндиа) 4 "Quella Vermiglia Rosa" (автор музыки: Сигизмундо ДэИндиа) 5 "Cruda Amarilli" (автор музыки: Сигизмундо ДэИндиа) 6 "Intenerite Voi, Lagrime Mie" (автор музыки: Сигизмундо ДэИндиа) 7 "Ma Che? Squallido E Oscuro" (From: Le Musiche Di Sigismondo D'India Nobile' Palermitano Da Cantar Solo Nel Clavicordo, Chitarone, Arpa Doppia Et Altri Istromenti Simili) (Milan 1609) (автор музыки: Сигизмундо ДэИндиа) 8 Toccata XV (автор музыки: Алессандро Пиччинини) 9 Saravanda Alia Francese (From: Intavolatura Di Liuto Libro Primo) (Bologna 1623) (автор музыки: Алессандро Пиччинини) 10 "O, Che Felice Giorno" (From: Le Nuove Musiche E Nuova Maniera Di Scriverle) (Florence 1614) (автор музыки: Джулио Каччини) 11 "Disprezzata Regina" / Lamento Di Ottavia (From: L'incoronazione Di Poppea) (First Performance: Venice 1642) (автор музыки: Клаудио Монтеверди) 12 Capriccio Cromatico (автор музыки: Пиетро Паоло Мели) 13 Corrente (From: Intavolatura Di Liuto Attiorbato Et Di Tiorba Libro Quinto) (Venezia 1620) (автор музыки: Пиетро Паоло Мели) 14 "Tornate, O Miei Sospiri" (автор музыки: Луиджи Росси) Исполнители Жилметт Лоренс Guillemette Laurens Лука Пианка Luca Pianca.  Davi   Ever   Micr   MartСерия: Apex.


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Francesco Maria Veracini 5 Ouvertures Reinhard Goebel артикул 9231c.
Francesco Maria Veracini 5 Ouvertures Reinhard Goebel артикул 9231c.

Автор музыки: Франческо Верачини Veracini: Overture No 1 in B flat major; Veracini: Overture No 2 in F major; Veracini: Overture No 3 in B flat major Содержание 1 Veracini: Overture No 1 in B flat major 2 Veracini: Overture No 2 in F major 3 Veracini: Overture No 3 in B flat major 4 Veracini: Overture No 4 in F оеунч major 5 Veracini: Overture No 6 in B flat major Исполнители Musica Antiqua Koln Orchestra Рейнхард Гебель Reinhard Goebel.  Фран   Прои   Beko   DiscФормат: Audio CD Дистрибьютор: Deutsche Grammophon GmbH Лицензионные товары Характеристики аудионосителей Сборник.


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Георг Фридрих Гендель (1685-1759) артикул 9233c.
Георг Фридрих Гендель (1685-1759) артикул 9233c.

Автор музыки: Георг Гендель Увертюра Adagio Увертюра Allegro Увертюра Lentement Bourree La Paix (Largo alla Siciliana) La Rejouissance (Allegro) Menuet 1 Menuet 2 Концерт для альта с оркестром Си-бемоль минор Allegro Moderato Allegro Molto оеунь Концерт Ля минор Allegro Музыка на Воде Сюита 1 Overture Grave Overture Allegro Overture Adagio e staccato Allegro 1 Andante Allegro 2 Minuet 1 Air Minuet 2 Bouree Hornpipe Allegro moderato Сюита 2 Hornpipe Loure Bouree Сюита 3 Minuet 2 Minuet 3 Affetuoso e cantabile Концерт Ми минор Larghetto Allegro ma non troppo Содержание 1 Увертюра Adagio 2 Увертюра Allegro 3 Увертюра Lentement 4 Bourree 5 La Paix (Largo alla Siciliana) 6 La Rejouissance (Allegro) 7 Menuet 1 8 Menuet 2 9 Allegro Moderato 10 Allegro Molto 11 Allegro 12 Overture Grave 13 Overture Allegro 14 Overture Adagio e staccato 15 Allegro 1 16 Andante 17 Allegro 2 18 Minuet 1 19 Air 20 Minuet 2 21 Bouree 22 Hornpipe 23 Allegro moderato 24 Hornpipe 25 Loure Bouree 26 Minuet 2 27 Minuet 3 28 Affetuoso e cantabile 29 Larghetto 30 Allegro ma non troppo Исполнители Государственный камерный оркестр "Виртуозы Москвы" Академический симфонический оркестр Ленинградской государственной филармонии Государственный симфонический оркестр Ленинградской филармонии.  8942   Seve   Удар   RenzСерия: Romantic Classic.


Georg Friederich Handel (1685-1759).
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy артикул 9235c.
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy артикул 9235c.

Internationally Acclaimed Branding Guru Challenges Corporations: "Its Time to Act as Good Citizens" What have todays brands in common with politicians? - They need to take an active, positive role in peoples lives in order to be elected locally and globally, says Marc Gobé, the founder of the widely successful Emotional оеуоз Branding concept Todays all-powerful, post-hedonistic consumers expect a deepening level of emotional commitment and social responsibility from thebrands that they choose In CITIZEN BRAND, an evolvement of his revolutionary EMOTIONAL BRANDING concept, the internationally acclaimed branding guru tells corporations how to become the socially relevant, caring community members that are elected in todays consumer democracy Three quarters of consumers would vote for corporate community involvement and ethical business practices, say recent polls Yet while "cause marketing" programs abound, few corporations truly understand the emotional power of the "Citizen Brand" approach, argues Marc Gobé Using brands like Starbucks and The Bodyshop and Home Depot as examples, CITIZEN BRAND reveals how companies can create strong and deep partnerships with people in America and across the globe byenriching their lives in creative and truly relevant ways The bursting dot com bubble, anti-globalization protests in Seattle and Genoa, an economic slowdown, and the September 11 tragedy the events of the past three years have changed dramatically what consumers expect from todays brands: they seek emotional support and orientation an increasingly complex, strenuous reality Getting this right requires an intimate understanding of ones customers and their deepest values, says Marc Gobé CITIZEN BRAND reveals how smart companies have responded to this reality check by treating their customers-and employeeswith a new humanistic, emotional sensitivity Nucor has made it a point to not lay off any of its people in the face of recession; other companies have followed the example of The Bodyshop by establishing community programs for customers and employees; Coca-Cola is using its trucks in Africa to bring medication and education to local customers As Gobéunderlines, CITIZEN BRAND is not a comprehensive form of philantrophy or a new business strategy, but an inevitable consequence of global change: " in a global world influenced more and more by local politics, religious upheaval, and social awareness, the role of businesses will change in a dramatic way The need to reassess ones corporate responsibility is critical in a changed world ".  stud   Afro   Prin   МироISBN 158115240X.


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Service Quality: New Directions in Theory and Practice артикул 9237c.
Service Quality: New Directions in Theory and Practice артикул 9237c.

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and оеуос philosophies of the nature of customer value The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.  Wind   Road   Mari   консISBN 0803949200.


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Customer Service for Professionals in Health Care артикул 9239c.
Customer Service for Professionals in Health Care артикул 9239c.

This short book helps healthcare employees to develop a strong customer orientation toward patients, physicians, coworkers and other customers It identifies key behaviors that reflect a customer orientation in typical healthcare interactions and also provides self-assessment and practice exercises to help employees become more conscious оеупа of their customers' needs and more adept in meeting these needs every day.  Bozi   Слов   клуб   ЛитРISBN 0595283659.


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Customer Connections: New Strategies for Growth артикул 9241c.
Customer Connections: New Strategies for Growth артикул 9241c.

With this book, managers have a rigorous new approach to building firm value The authors offer a comprehensive system for putting customer relationships at the center of the business and give managers the tools for implementing customer-based strategiesto improve profitability and growth Fresh, practical examples illustrate how companies-including оеупи ScrubaDub car wash, Inc magazine, and Staples office supplies-have inventively used information and knowledge management technologies to connect with theircustomers in new ways Customer Connections reveals how these firms have managed to offer products and services that match the needs of their most valuable customers It introduces a "value compass" that enables executives to target the four sources of customer value: right customer portfolio (choosing the customers you want), range of value proposition (selecting what you want to offer them), roles in relationship (deciding what type of relationship you want with them), and rewards sharing (creating mutual value) To improve its position along of these dimensions, a firm must master the three essentials of a customer connected strategy Wayland and Cole teach managers to ask-and act on-the right questions about generating and managing customer knowledge.  ЛитР   Трои   Води   ГросISBN 0875847994.


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Market-Driven Management : How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management) артикул 9243c.
Market-Driven Management : How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management) артикул 9243c.

"Here is fifty years of managerial wisdom and actionable prescriptions, distilled into a thoroughly convincing and eminently readable jewel of a book " Steve Haeckel, Director of Strategic Studies at IBMs Advanced Business Institute and author of Adaptive Enterprise: Creating and Leading Sense-and-Respond Organizations оеупм "Fred Webster knows what matters and what works The new edition of Market-Driven Management is an unqualified success at combining rich conceptual insights with practical managerial guidelines " Kevin L Keller, author of Strategic Brand Management "Fred Webstercertainly one of the most influential marketing scholars of the twentieth centuryhas once again broken ground with this book In sharp contrast to faddish management books, it combines the rigor of empirical research with practical advice to help managers win in increasingly hostile competitive environments It is the definitive guide for senior managers who need to build truly customer-driven companies " Bernie Jaworski, Chief Idea Officer, Monitor Group "Marketing will realize its full potential only when viewed simultaneously as an organization-wide commitment to putting the customer first, a strategic management responsibility for shaping the customer value proposition, and a functional responsibility to sense and respond to the market This is the best road map Ive seen for meshing these three perspectives to deliver superior customer value " George Day, Geoffrey T Boisi Professor of Marketing at the Wharton School and author of The Market Driven Organization "The fundamental truth in the marketing concept about making the customer the focus of business strategy has been paid only lip service in many firms Fred Webster shows how marketing is much more than the 4 Ps of executionit is as much a conversation about strategy and culture This is a timely articulation of business strategy viewed through the lens of the customer that has profound insights for both academics and practitioners " Rohit Deshpandé, Sebastian S Kresge Professor of Marketing, Harvard Business School "This second edition of Market-Driven Management will help readers understand the evolution of marketing and strategy in their organizations and provides practical applications to manage and profit from these changes With this book, once again, Fred Webster has distinguished himself as a thought leader " Jim Figura, Vice President, Consumer Insights & Research, Colgate-Palmolive.  Герш   Acad   Иллю   СодеISBN 0471236934.


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One Size Fits One : Building Relationships One Customer and One Employee at a Time артикул 9245c.
One Size Fits One : Building Relationships One Customer and One Employee at a Time артикул 9245c.

A billion-dollar paper manufacturer in Wisconsin works closely with a small stationery store halfway across the country to better ensure that the company's products will sell at the retail level An Internet browser company distributes its products free to the masses, resulting in a market share of paying customers and a worldwide community of оеупп prospective buyers of services and products An irate customer in Berkeley, California, places a $10,000 ad in the Wall Street Journal to protest what he considers shoddy treatment by a large coffee company—and ultimately receives 6,000 responses from other dissatisfied customers to his toll-free telephone number Love it, hate it, fear it, or wish it would just disappear, we are entering anera where one size no longer fits all—or even a few We find ourselves in a highly personalized, customer-driven environment where now "one size fits one " The only business objective that makes any sense is a long-term relationship with each profitable customer Today's customers have vast power to collaborate with you to build your businesses, but if they're not happy, they will walk away faster than ever before—or actively undermine you How can you win the unshakable loyalty and trust of these savvy customers? One Size Fits One: Building Relationships One Customer and One Employee at a Time received critical acclaim from the business press and the endorsement of top CEOs by laying out the ten rules for what customers want—in their own blunt words—and showing how your company can begin to develop the personalized relationships necessary to build loyalty This updated Second Edition places a much stronger emphasis on distributed leadership throughout an organization, which is needed to build enduring customer relationships It presents the organizational structure you need to support such a distributed leadership, thereby creating greater customer/employee relationships and a better, stronger company Certainly no company can deliver "one size fits one" value without loyal employees committed to creating exceptional value for each individual customer One Size Fits One explains why yesterday's workplace mentality no longer works and shows how relationships inside organizations must change to successfully unleash the power of truly committed employees, using entertaining examples and anecdotes from real life In a world where "one size fits one," no one will have to settle for the ordinary, and any business that provides it will be unable to survive One Size Fits One is a source of inspiration for all managers, providing a template for beginning the odyssey—one customer and one employee at a time Praise for the First Edition "It's a book that should be read every year With customers today having more choices than ever before, how you serve them could be the difference between keeping or losing those valuable customers and your business One Size Fits One will help guide you "—Chandler Barton, Chairman, Coldwell Banker Corporation "A powerful, must-read map for discovering a valuable and elusive treasure: customer loyalty One Size Fits One will transform you into a demanding consumer and passionate service provider to customers, associates, and employees "—Chip R Bell, author, Customers as Partners and Managing Knock Your Socks Off Service "One Size Fits One will show your organization how to treat every customer like they're your only customer "—Roger Dow, Vice President and General Sales Manager, Marriott Hotels and Resorts Worldwide, and coauthor, Turned On "If you are in the service business you have to read this book! Gary is one of the few people in this field who truly understands that the environment you create for your employees largely dictates the quality of service your customers will receive "—Kim Jeffery, President and CEO, Perrier Group of America Inc "Profound and powerful, One Size Fits One lays out a convincing argument for the ways in which we need to build our organizations to better serve our customers, our employees, and our communities " —Patrick O'Donnell, Chief Executive Officer, Aspen Ski Company "In a world where relationships are the currency of the future, this book sets the standard for the next generation of service Witty, informative, and highly entertaining, One Size Fits One will help you navigate through this highly personalized customer revolution "—Sandra Kurtzig, founder and former chairman, ASK Computer Systems.  МГор   веду   Dixi   ЦыбуISBN 0471331678.


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Built for Use: Driving Profitability Through the User Experience артикул 9247c.
Built for Use: Driving Profitability Through the User Experience артикул 9247c.

The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design While there are a multitude of good books on the art and science of user interface and website design, оеупу until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.  Куца   Mast   Стер   молоISBN 0071383042.


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The New York Times Guide to Alternative Health артикул 9249c.
The New York Times Guide to Alternative Health артикул 9249c.

An indispensible resource for anyone interested in alternative medicine Nearly half the American population has at some point consulted a practitioner of complementary medicine -- a chiropractor or a specialist in acupuncture, homeopathy, massage therapy, or herbal or Chinese medicine The amount of money spent on treatments and products оеупх in these areas is staggering, yet we still know little about their efficacy Adhering to the same high standards of investigation used by mainstream medical science, Jane Brody, Denise Grady, and the reporters of The New York Times take a hard look at the products, the research -- and the scams They reveal the facts about unregulated dietary supplements, interactions between herbal and prescription medicines, and the many theories about the power of the mind over physical ailments They evaluate claims about popular remedies like echinacea, ginkgo, and St John's wort, and review the increasing body of scientific data on alternative treatments, including critical government case studies Contributors to this timely and authoritative guide include star writers of the health, science, and business pages of The New York Times, whose articles are prized by those seeking practical, reliable, well-researched reporting on vital health issues.  Спир   Guar   Jean   MagnISBN 0805067434.


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The Complete Help Desk Guide артикул 9251c.
The Complete Help Desk Guide артикул 9251c.

This book will teach you how to create the world's best- manned or unmanned help desk for technical support - for employees and/or customers This book will help you choose the right help desk software, the best help desk equipment and find the right employees The book covers help desks that are attached to phone lines and the Internet The book contains оеупч two detailed RFPs for buying help desk software Fill in your own stats Send the RFPs to potential vendors The book contains in-depth interviews withsuccessful help desk mangers, hundreds of tips for choosing the right system and a 40-page guide detailing help desk systems (i e ones available today) and their prices The Complete Help Desk Guide also covers outsourcing, tools with artificial intelligence, incorporating technologies like ACDs and IVR systems and providing support electronically.  OZON   Wind   Топо   InteISBN 0936648961.


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Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results артикул 9253c.
Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results артикул 9253c.

How to get the best of shoddy shops, crooked car-dealerships, and heartless HMOs--without having to hire an attorney The Miss Manners of the consumer kvetch shows readers how to go postal, with complaint letters designed to melt the heart andsting the conscience of the most obdurate, negligent, or customer-hostile corporations Drawing on her оеупь experience as a pen-for-hire for irate consumers--and on the advice of clients, attorneys, and CEOs--Ellen Phillips shows readers: - Who to write to, what to say, what to ask for - The names and addresses of over 600 major companies - How to draft personal petitions covering everything from tenant-landlord disputes to workman's compensation - Suggestions on what steps to take to avoid litigation - Consumer Smarts for automobile buyers - How to protect yourself from fraudulent business solicitations - Navigating the courts to ensure the well-being of your family and children - Help in getting proper coverage from your HMO - And--because sometimes the world is on your side--how to write the perfect thank- you note Delightfully readable, easy to use, and filled with the addresses of hundreds of corporate customer relations offices and state and federal agencies,Shocked, Appalled, and Dismayed! is an essential resource for anyone who wants to reach out and scold somebody.  Malc   Звон   Соло   автоISBN 0375701206.


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Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need артикул 9255c.
Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need артикул 9255c.

Author Dwight Ritter knows what is takes to forge a solid relationship with banking customers As a bank consultant, he practices what he preaches by working in his client banks, cross-selling products to the customer Relationship Banking is an action plan for developing the customer base by offering cystomers value, not pressure Natural opportunities оеург for cross-selling are identified and solutions are offered for the invevitable staff and customer objections An existing staff and product line are usedmore effectively and profitably By maximizing the potential of customers, staff and products of a bank, profits and performance can be maximized Rev Sub edition Автор Дуайт С Риттер Dwight S Ritter.  Rene   Edga   Caro   НефеИздательство: Probus Publishing Co , 1993 г Твердый переплет, 250 стр ISBN 1557383812.


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The Monkees The Platinum Collection Volume 2 артикул 9202c.
The Monkees The Platinum Collection Volume 2 артикул 9202c.

Содержание 1 Last Train To Clarkesville 2 (I'm Not Your) Steppin' Stone 3 Forget That Girl 4 What Am I Doing Hangin' Round 5 Randy Scouse Git 6 Pleasant Valley Sunday 7 DW Washburn 8 Mary Mary 9 For Pete's Sake 10 Daily Nightly 11 Words 12 Someday Man 13 Let's Dance On 14 Porpoise Song (Theme From Head) 15 Valleri 16 She'll Be There 17 Come On In оеулв 18 The Kind Of Girl I Could Love 19 All Of Your Toys 20 Tema Dei Monkees Исполнитель "The Monkees".  Росс   Undi   Арцр   JerzСерия: Warner Platinum.


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Валютные операции и их учет артикул 9204c.
Валютные операции и их учет артикул 9204c.

Книга является методическим пособием по аудиту, в котором рассматриваются порядок осуществления и учет валютных операций В книге освещены вопросы покупки и продажи иностранной оеулз валюты, а также вопросы, связанные с налогообложением валютных операций за период с 1992 по 1997 г Представляет интерес как для профессионалов, осуществляющих проверки предприятий и организаций, занимающихся внеэкономической деятельностью, так и для начинающих бухгалтеров и аудиторов Автор Андрей Яковлев.  Sifr   Fisk   рабо   ЮсупСерия: Библиотека журнала "Досье бухгалтера".


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Reba McEntire Duets артикул 9206c.
Reba McEntire Duets артикул 9206c.

Издание содержит буклет с фотографиями и текстами песен на английском языке Содержание 1 When You Love Someone Like That - Feat ЛиЭнн Раймс 2 Does The Wind Still Blow In Oklahoma? - Feat Ронни Данн 3 Because Of You - Feat Келли Кларксон оеулл 4 Faith In Love - Feat "Rascal Flatts" 5 She Can't Save Him - Feat Триша Ирвуд 6 Everyday People - Feat Кэрол Кинг 7 Every Other Weekend - Feat Кенни Чесни 8 These Broken Hearts - Feat Винс Гилл 9 Sleeping With The Telephone - Feat Фэйт Хилл 10 The Only Promise That Remains - Feat Джастин Тимберлейк 11 Break Each Other's Hearts Again - Feat Дон Хенли Исполнители (показать всех исполнителей) Риба Макинтаер Reba McEntire ЛиЭнн Раймс LeAnn Rimes Ронни Данн Ronnie Dunn.  Park   Soul   Hits   SPORФормат: Audio CD (Super Jewel Box) Дистрибьюторы: ООО "Юниверсал Мьюзик", MCA Nashville Лицензионные товары Характеристики аудионосителей 2007 г Сборник: Импортное издание.


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Учет расчетов по новому Плану счетов артикул 9208c.
Учет расчетов по новому Плану счетов артикул 9208c.

Цель этой книги - помочь бухгалтеру разобраться в сложных вопросах, которые возникают при отражении в учете операций по расчетам Все ситуации разобраны на конкретных примерах оеуло Особое внимание уделено учету расчетов по налогу на прибыль, налогу на добавленную стоимость, единому социальному налогу Все разделы книги написаны с учетом нового Плана счетов По новому Плану счетов даны и все типовые проводки, которые должен делать бухгалтер при отражении расчетных операций в бухгалтерском учете Книга предназначена в первую очередь для практикующих работников - бухгалтеров, аудиторов Но также она будет интересна и студентам экономических специальностей Автор Вероника Макарова.  Mari   Vino   Cafe   GabrИздательство: Бератор-Пресс Мягкая обложка, 160 стр Тираж: 4000 экз Формат: 60x88/16 (~150x210 мм).


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Dolly Parton The Very Best Of артикул 9210c.
Dolly Parton The Very Best Of артикул 9210c.

Содержание 1 9 To 5 2 I Will Always Love You 3 Islands In The Stream 4 Jolene 5 Coat Of Many Colors 6 My Tennessee Mountain Home 7 Here You Come Again 8 Baby I'm Burnin' 9 Love Is Like A Butterfly 10 Bargain Store 11 Potential New Boyfriend 12 Everything's Beautiful (In It's Own Way) 13 Silver Threads And Golden Needles 14 To Know Him Is To Love Him оеулт 15 Why'd You Come In Here Lookin' Like That 16 Romeo 17 Tennessee Homesick Blues 18 Dumb Blonde 19 Applejack 20 Old Flames Can't Hold A Candle To You Исполнитель Долли Партон Dolly Parton Долли Партон родилась в Теннесси, США Двенадцатый ребенок в очень бедной семье, Долли Партон сумела реализовать то, что называется Американской Мечтой: с десяти лет девочка недосыпала и недоедала, но на последние деньги брала уроки музыки, и в 1959.  серт   Myth   Stan   PerpФормат: Audio CD Дистрибьютор: BMG Heritage Лицензионные товары Характеристики аудионосителей 2007 г Альбом: Российское издание.


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Счет 09 "Отложенные налоговые активы" Бухгалтерский учет и налогообложение артикул 9212c.
Счет 09 "Отложенные налоговые активы" Бухгалтерский учет и налогообложение артикул 9212c.

Рассматриваются особенности учета и налогообложения вычитаемых временных разниц и отложенных налоговых активов, в частности, по объектам основных средств, нематериальных оеулш активов, готовой продукции, незавершенному производству, материально-производственным запасам Даны корреспонденция счета 09 с другими счетами бухгалтерского учета и типовые проводки по счету 09 Приведены практические примеры расчетов Для бухгалтеров, руководителей организаций, работников налоговых органов Книга может быть использована в учебном процессе студентами, в том числе при дистанционной форме обучения, аспирантами и преподавателями экономических вузов, а также в системе послевузовского образования Автор Владимир Захарьин.  Tran   книг   Creo   DonaСерия: Все счета бухгалтерского учета.


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Счет 26 "Общехозяйственные расходы" Бухгалтерский и налоговый учет артикул 9214c.
Счет 26 "Общехозяйственные расходы" Бухгалтерский и налоговый учет артикул 9214c.

Рассматриваются общие правила формирования и списания общехозяйственных расходов, их бухгалтерского и налогового учета Приводятся корреспонденция счета 26 с другими счетами оеулы бухгалтерского учета и типовые проводки по счету 26 Для бухгалтеров, руководителей организаций, работников налоговых органов Книга может быть использована в учебном процессе студентами, в том числе при дистанционной форме обучения, аспирантами и преподавателями экономических вузов, а также в системе послевузовского образования Автор Владимир Захарьин.  LEGO   Ткал   впер   RogeСерия: Все счета бухгалтерского учета.


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Сравнительный анализ нового и старого Плана счетов и новые Положения по бухгалтерскому учету артикул 9216c.
Сравнительный анализ нового и старого Плана счетов и новые Положения по бухгалтерскому учету артикул 9216c.

С 01 01 2002 года все российские предприятия и организации обязаны вести бухгалтерский учет на основе нового Плана счетов Введены также изменения в некоторые Положения по бухгалтерскому оеумд учету В издании анализируются особенности нового Плана счетов, даны сравнительные таблицы Данное издание поможет значительно упростить процесс перехода на новый План счетов Для бухгалтеров и руководителей предприятий Автор Вадим Федоров.  Jame   Алек   Cher   IsaaСерия: Практическая бухгалтерия.


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Счет 28 "Брак в производстве" Бухгалтерский учет и налогообложение артикул 9218c.
Счет 28 "Брак в производстве" Бухгалтерский учет и налогообложение артикул 9218c.

Подробно рассматриваются вопросы возникновения производственного брака в разных ситуациях и общие правила его учета Детально описаны правила оплаты труда при изготовлении оеумр продукции, оказавшейся браком, и порядок взыскания сумм потерь от брака с работников организации Приводятся корреспонденция счета 28 с другими счетами бухгалтерского учета и типовые проводки по этому счету Для бухгалтеров, руководителей организаций, работников налоговых органов Книга может быть использована в учебном процессе студентами, в том числе при дистанционной форме обучения, аспирантами и преподавателями экономических вузов, а также в системе послевузовского образования Автор Владимир Захарьин.  Херл   Etni   Diam   HarrСерия: Все счета бухгалтерского учета.


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Martina McBride Timeless артикул 9220c.
Martina McBride Timeless артикул 9220c.

Издание содержит буклет с дополнительной информацией на английском языке Содержание 1 You Win Again 2 I'll Be There 3 I Can't Stop Loving You 4 (I Never Promised You A) Rose Garden 5 Today I Started Loving You Again 6 You Ain't Woman Enough 7 Once A Day 8 Pick Me Up On оеумф Your Way Down 9 I Don't Hurt Anymore 10 True Love Ways 11 'Til I Can Make It On My Own 12 I Still Miss Someone 13 Heartaches By The Number 14 Satin Sheets 15 Thanks A Lot 16 Love's Gonna Live Here 17 Make The World Go Away 18 Help Me Make It Through The Night 19 Dreaming My Dreams (Bonus Track) 20 Cryin' Time (Bonus Track) 21 Walk On By (Bonus Track) 22 Take These Chains From My Heart (Bonus Track) Исполнитель Мартина МакБрайд Martina McBride.  Alex   Aqua   Gmax   AndrФормат: Audio CD (Jewel Case) Дистрибьюторы: RCA, SONY BMG Европейский Союз Лицензионные товары Характеристики аудионосителей 2007 г Альбом: Импортное издание.


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Годовой отчет 2003 года с элементами налогового законодательства артикул 9222c.
Годовой отчет 2003 года с элементами налогового законодательства артикул 9222c.

Книга представляет собой удобное пособие по подготовке годового отчета 2003 г Порядок формирования показателей бухгалтерской отчетности раскрыт в свете новых нормативных оеумъ документов по бухгалтерскому учету В книге вы найдете ответ, как сформировать показатель по отдельным строкам всех форм бухгалтерской отчетности с учетом бухгалтерских проводок и возникающих налоговых рисков, в том числе и формирование показателей капитала организации, чистой прибыли 2003 год ознаменован для бухгалтера выходом в свет ПБУ 18/02 и изменением форм бухгалтерской отчетности В настоящем издании рассматривается организация аналитического учета, изменения в бухгалтерской отчетности и практика применения ПБУ 18/02 Книга подготовлена с учетом совместного Приказа Минфина РФ и Госкомстата РФ №102н и №475 от 14 ноября 2003 г "О кодах показателей годовой бухгалтерской отчетности организаций, данные по которым подлежат обработке в органах государственной статистики" Рекомендуется финансовым работникам, бухгалтерам, аудиторам, работникам налоговых органов, студентам вузов, а также в качестве учебного пособия по программе подготовки профессиональных бухгалтеров 5-е издание Автор Л Хабарова.  Tato   Kary   спас   ЗареСерия: Библиотека журнала "Бухгалтерский бюллетень".


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Suzi Quatro Back To The Drive артикул 9224c.
Suzi Quatro Back To The Drive артикул 9224c.

К изданию прилагается буклет с фотографиями и текстами песен на английском языке Содержание 1 Back To The Drive 2 15 Minutes Of Fame 3 Duality 4 I Don't Do Gentle 5 I'll Walk Through The Fire With You 6 Wasted Moments 7 Rockin' In The Free World 8 No Choice 9 Sometimes оеуна Love Is Letting Go 10 Dancing In The Wind 11 Free The Butterfly 12 Born Making Noise Исполнитель Сьюзи Куатро Suzi Quatro.  крас   9056   Arts   03-1Формат: Audio CD (Jewel Case) Дистрибьютор: Gala Records Лицензионные товары Характеристики аудионосителей 2005 г Альбом.


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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy артикул 9226c.
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy артикул 9226c.

Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way If you want to capture a larger piece of your market, read this book " Gordon Bethune, Chairmanof the Board and Chief Executive Officer Continental Airlines, Inc "Mary Lous fascinating book delving оеунз into the commonsense insights of women toward products both mundane and high tech is a watershed event Mary Lou shows that women are both procedural and disciplined (many even use an informal board of directors to confirm their own opinions), and marketers who dont take them seriously do so at their own peril " Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires Theres a depth of understanding here that clearly reveals the enormous experience that Quinlan has had in marketing and advertising " John Pepper, Chairman, Executive Committee of the Board Procter & Gamble "Think you know how to make women buy your product? Think again Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman " Melanie Wells, Senior Editor, Forbes "Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only ask a woman but also to listen to her Highly readable, this book speaks cogently to practicing and aspiring marketers about tapping into the minds and pocketbooks of women Quinlan provides a guide to smarter and better marketing " Stephen A Greyser, Professor of Marketing and Communications Emeritus Harvard Business School.  Щерб   Exce   Добр   SvagISBN 0471369209.


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The Joyless Economy: The Psychology of Human Satisfaction артикул 9228c.
The Joyless Economy: The Psychology of Human Satisfaction артикул 9228c.

When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics Within a few years, however, this apparently paradoxical claim was gaining wide acceptance Scitovsky's ground-breaking book was the first to apply theories of behaviorist оеуно psychology to questions of consumer behavior and to do so in clear, non-technical language Setting out to analyze the failures of our consumerist lifestyle, Scitovsky concluded that people's need for stimulation is so vital that it can lead to violence if not satisfied by novelty--whether in challenging work, art, fashion, gadgets, late-model cars, or scandal Though much of the book stands as a record of American post-war prosperity and its accompanying problems, the revised edition also takes into account recent social and economic changes A new preface and a foreword by economist Robert Frank introduce some of the issues created by those changes and two revised chapters develop them, discussing among others the assimilation of counter-cultural ideas throughout American society, especially ideas concerning quality of life Scitovsky draws fascinating connections between the new elite of college-educated consumers and the emergence of a growing underclass plagued by drugs and violence, perceptively tracing the reactions of these disparate groups to the problems of leisure and boredom In the wake of the so-called "decade of greed" and amidst calls for a "kindler, gentler" society, The Joyless Economy seems more timely than ever.  слов   Mich   Garm   CracISBN 0195073479.


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Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority артикул 9230c.
Ageless Marketing : Strategies for Reaching the Hearts and Minds of the New Customer Majority артикул 9230c.

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public Never before have adults 40 years and older been in the majority Understanding this population and persuasively selling to it require a new kind of marketing research arsenal In Ageless Marketing, authors David оеунц Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the corevalues, buying behaviors, and emotional factors that distinguish the New Customer Majority As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance Companies that master its subtleties have realized amazing profits New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997 Ageless Marketing introduces a new research approach in profiling this lucrative market Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures Above all, readers will see how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.  хоро   полю   Silv   BrotISBN 0793177553.


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Trendsmart артикул 9232c.
Trendsmart артикул 9232c.

Book DescriptionToday's business world is confusing and uncertain Things move so fast, it seems that every day there is a new technology, a new marketing strategy and a new way to attract customers How do you make sense of it all? Is the hot new trend you're hearing about the wave of the future or just another passing fad? Louis Patler has the answers оеунщ As a leading trend-analysis and market-research guru for companies such as American Express, General Dynamics, Lloyds Bank and Dell Computers, Patler has spent the last twenty years studying emerging business trends and tracking their impact in the marketplace Through this intense research and remarkable insights into the most successful and innovative companies, Patler has discovered the key to doing business in the 21st century--the trends and strategies that are here to stay --Don't expect loyalty Today's employees will not stay at a job for more than three years Plan for this and take advantage of it --Forget what you do "best " Your company's most valued traditions or processes are often the ones holding it back --The customer is not always right Offer savings and specials to your most valuable and loyal customers and let the rest shop somewhere else --The future is here Things will never "go back to normal"; this is normal! --and countless more TrendSmart not only reveals the most important business developments, but shows you how to use them to make your business strong and leap ahead of the competition TrendSmart managers lead with strength and vision, create a group of happy and loyal customers and give employees the tools they need to help the company grow TrendSmart is the tool every leader, manager and business owner needs to succeed today and in the future "Louis Patler is to change as Mark McGwire is to baseball--a man with the power to shatter myths, raise standards and inspire greatness "--Jay Conrad Levinson, author of Guerilla Marketing "Reading Louis Patler awakens your mind and renews your energyfor this marathon race we call business "--Jim Kouzes, Chairman, Tom Peters Group Learning Systems.  цвет   Осип   Para   18152004 г ISBN 1402203160.


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Food At Work: Workplace Solutions For Malnutrition, Obesity And Chronic Diseases артикул 9234c.
Food At Work: Workplace Solutions For Malnutrition, Obesity And Chronic Diseases артикул 9234c.

Good nutrition, like other vital occupational safety and health issues, is the foundation of workplace productivity and safety--priority concerns shared by unions, workers, employers, and governments around the world It is well documented that unhealthy foods can lead to obesity and chronic diseases, while macro- and micronutrient deficiencies оеуоб can cause malnutrition In both these instances, the effects are detrimental to a strong, well-equipped workforce This comprehensive volumeestablished a clear link between good nutrition and high productivity It demonstrates that ensuring that workers have access to nutritious, safe, and affordable food, and adequate meal break and decent conditions for eating is not only socially important and economically viable, but a profitable business practice too Setting out key points for designing a meal program, it presents a multitude of "food solutions," including canteens, meal or food vouchers, mess rooms and kitchenettes, and partnerships with local vendors Through case studies from a variety of enterprises in 28 industrialized and developing countries, the book offers valuable practical food solutions which can be adapted to workplaces of different sizes and with different budgets It also addresses an often-overlooked issue in nutrition: access to clean drinking water Relevant laws, regulations, and guides pertaining to meal breaks and workplace nutrition are also highlighted in this volume, and an extensive section containing checklists and other useful resources for unions, employers and governments is included Автор Кристофер Ванжек Christopher Wanjek.  Geni   OPEL   Blau   PENNИздательство: International Labour Office, 2005 г Твердый переплет, 350 стр ISBN 9221170152.


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Lessons in Service from Charlie Trotter артикул 9236c.
Lessons in Service from Charlie Trotter артикул 9236c.

As winner of the James Beard Foundations Outstanding Restaurant Award, Charlie Trotter and his service staff run what many consider to be Americas finest restaurant But its not just about food in this renowned Chicago hot spot Its about a subtle relationship between food, wine, ambiance, and servicea relationship Trotter has perfected оеуой by hiring passionate staff with the ability to surpass his incredibly high standards In LESSONS IN SERVICE, journalist Edmund Lawler reveals the secrets behind Trotters unequaled success and shows other businesses how to improve their levels of service From unconventional motivational techniques, staff empowerment, and mentoring to role playing, pre-service meetings, and an obsessive pursuit of excellenceTrotter leaves nothing to chance The service is a nightly ballet that leaves guests feeling pampered, educated, and of course, wonderfully satisfied Follow the advice of Charlie Trotter, and no matter what your business,! your customers will keep coming back again and again.  язык   Буха   Сост   демоИздательство: Ten Speed Press Суперобложка ISBN 1580083153.


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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service артикул 9238c.
Secret Service: Hidden Systems That Deliver Unforgettable Customer Service артикул 9238c.

Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations These оеуоэ organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results By quantifying and examining each phase of the "Customer Experience Cycle," Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to: * Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences.  Щерб   увед   серт   FranISBN 0814471714.


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Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service (Knock Your Socks Off Series) артикул 9240c.
Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service (Knock Your Socks Off Series) артикул 9240c.

The sixth book in the "Knock Your Socks Off Service" series tells tales (101 of them) of memorable customer service, customer service heroes, and service providers who have gone "Above and Beyond" for their customers This delightful book shares shining examples of the "Daily Delights," the "Great Saves," and оеупз the "Random Acts of Service Kindness" that make customers remember -- and that bring them back to an organization again and again With its humor, pragmatic observations, and dozens of stories from "the service zone," anyone at any service level will get a kick out of this book (And learn some lessons along the way!).  Низо   рома   Goin   АудиISBN 0814479715.


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eat shop twin cities: the indispensable guide to stylishly unique, locally owned eating and shopping (Eat Shop Twin Cities: The Indispensable Guide to Stylishly Unique,) артикул 9242c.
eat shop twin cities: the indispensable guide to stylishly unique, locally owned eating and shopping (Eat Shop Twin Cities: The Indispensable Guide to Stylishly Unique,) артикул 9242c.

With a modern layout and luscious photographs, these city-specific guides unearth distinctive, locally-owned and operated eating and shopping destinations Designed for both locals and tourists, these indispensable tools feature listings to more than 90 spectacularly original businesses that encapsulate the core character of each given оеупк city Ideally sized for backpacks or purses, each guide also features easy-to-read maps and hotel suggestions.  рабо   Herb   Руби   Соде2007 г Мягкая обложка, 192 стр ISBN 0978958829.


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А Лядов Симфонические миниатюры артикул 9244c.
А Лядов Симфонические миниатюры артикул 9244c.

Автор музыки: Анатолий Лядов Творчество А К Лядова - оригинальное явление русской музыкальной культуры Известный композитор, дирижер, педагог с детства занимался музыкой оеупн под руководством отца - дирижера Мариинского театра К Н Лядова и пианистки В А Антиповой Изучал композицию в Петербургской консерватории в классе Н А Римского - Корсакова Окончил Петербургскую консерваторию в 1878 году Композитор был почитателем искусства Пушкина и Глинки, которое отличалось ясной гармонией чувства и мысли, изяществом и законченностью художественной формы Произведения последнего десятилетия творчества Лядова перекликаются с программно - характеристическим и народно-жанровым симфонизмом Глинки и Даргомыжского, с симфоническими сказками и эпическими операми Римского - Корсакова Новое в музыкальном творчестве Лядова проявилось в гротесковом воплощении "злой" сказочности ("Кикимора", "Баба-Яга"), а также в особой таинственности и недосказанности музыки ("Волшебное озеро") Лядов был мастером "камерного симфонизма", когда большие оркестровые массы почти не участвуют в развитии музыкальной темы, а богатство тембрового колорита создается разнообразным применением отдельных небольших оркестровых ансамблей На представленном Вашему вниманию компакт-диске записаны самые популярные произведения выдающегося музыканта Содержание 1 Кикимора (Народное сказание), соч 63 2 Баба-Яга (Картинка к русским народным сказкам), соч 56 3 Волшебное озеро (Сказочная картинка), соч 62 4 Духовный стих (Восемь русских народных песен для оркестра, соч 58) 5 Каляда-Маляда (Рождественские песнопения) (Восемь русских народных песен для оркестра, соч 58) 6 Протяжная (Восемь русских народных песен для оркестра, соч 58) 7 Шуточная ("Я с комариком плясала") (Восемь русских народных песен для оркестра, соч 58) 8 Былина о птицах (Восемь русских народных песен для оркестра, соч 58) 9 Колыбельная (Восемь русских народных песен для оркестра, соч 58) 10 Плясовая (Восемь русских народных песен для оркестра, соч 58) 11 Хороводная (Восемь русских народных песен для оркестра, соч 58) 12 Из Апокалипсиса (Симфоническая картина), соч 66 13 Танец Амазонок, соч 65 14 Про старину (Баллада для оркестра), соч 21б 15 Первое скерцо (для оркестра), соч 16 16 Скорбная песня, соч 67 17 Полонез до мажор (Памяти А С Пушкина), соч 49 Исполнитель Государственный академический симфонический оркестр России State Academic Symphony Orchestra Of Russia.  меся   чита   теат   FlyiФормат: Audio CD (Jewel Case) Дистрибьюторы: Olympia, Ладъ, Международная Книга Музыка Лицензионные товары Характеристики аудионосителей 2004 г Авторский сборник.


A Liadov Orchestral Works.
Maximising Profits: The Customer Centric Approach артикул 9246c.
Maximising Profits: The Customer Centric Approach артикул 9246c.

Most companies recognise that customers are vital to their business They take great pains in planning marketing campaigns and promotions However, there is much more to attracting customers Maximising Profits is an all-encompassing guide in the area of customer relationship management From altering customers attitudes to creating relationships оеупт on the Internet to enhancing loyalty, it gives detailed and structured guidelines in an uncertain field The ideas presented are illustrated with numerous examples of both Asian and Western companies At a time when globalisation and the Internet provide many other options for the consumer, this book proves an invaluable manual for those who wish to continually attract and retain their customers.  Скво   Nige   Rajn   СодеISBN 0130474851.


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Customers Are People: The Human Touch артикул 9248c.
Customers Are People: The Human Touch артикул 9248c.

"McKean’s compelling book reveals how companies must compete for customers as ‘people’ in this new customer era and why shareholders will suffer if they falter " Horst H Schulze, Founding President, Ritz-Carlton Hotel Company "The rise of customer power is one of the most important trends in business today As John McKean оеупф points out in his compelling new book, successful firms are using the power of the Internet and related technologies to humanize their interactions with customers This means building trust and working toward a win-win outcome based on convenience, simplicity, honesty and openness " Erik Brynjolfsson, Schussel Professor, MIT Sloan School Co-Director, Center for eBusiness at MIT "Deluged by technology buzzwords and designer customer approaches, it’s sometimes easy to forget that human beings are the real secret to business success But John McKean hasn’t forgotten it, and his powerful book is a testament to the fact that, in the final analysis, all business achievements boil down to plain, old-fashioned human interaction " Don Peppers and Martha Rogers, Peppers and Rogers Group, authors of The One-to-One Future and One to One B2B "John McKean’s simple yet powerful book is a timely reminder that an organization’s people and technology can too often divorce themselves from customers rather than enabling what really matters - each human interaction John McKean clearly illustrates how to transform a customer’s reaction from ‘I don't want to be loyal, and will shop around on price, value, range and convenience’ into ‘You showed that you understand me as a consumer and person, so I trust you and am loyal to you ’" Clive Humby FIDM, Chairman, Tesco Customer Analytics .  Wink   Шенк   Mari   ЯковISBN 0470848898.


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The Nordstrom Way : The Insider Story of America's #1 Customer Service Company (Nordstrom Way, 2nd Edition) артикул 9250c.
The Nordstrom Way : The Insider Story of America's #1 Customer Service Company (Nordstrom Way, 2nd Edition) артикул 9250c.

"The Nordstroms 'wrote the book' on customer service Now we have a chance to read, chapter by chapter, how through four generations this family has established one of the finest retail institutions in the world "-Peter Strom, Former Vice Chairman Polo/Ralph Lauren According to David Glass, President and CEO of Wal-Mart, Nordstrom's оеупц customer service standards are "what we all shoot for " In his 60 Minutes profile on Nordstrom, Morley Safer raved that the much-acclaimed "Nordstrom Way" was "not service like it used to be, but service like it never was " What makes Nordstrom so special? What, exactly, does this retail giant do that so clearly distinguishes it from the competition? How does the Nordstrom customer service culture work? And, most important, what lessons can industry learn from Nordstrom's example? This updated Second Edition reveals the secrets behind the phenomenal success of this American customer-service legend Written by veteran journalist Robert Spector and top Nordstrom salesman Patrick McCarthy, and based on exclusive, in-depth interviews with the Nordstrom family, senior executives, directors, and salespeople, this captivating book tells you how this much admired-and much feared-powerhouse retains its customer-service supremacy in the competitive world of bricks-and-mortar retail In The Nordstrom Way, the authors isolate practical lessons that teach how to better respond to customers' needs so they'll keep coming back to you, including: * Valuing the nobility of good service * Finding and bonding with customers * Serving and keeping those customers * Giving frontline people the freedom to make decisions Packed with examples of excellent customer service, The Nordstrom Way offers a fresh behind-the-scenes look that provides lessons on how to find and focus on customer needs, follow-up, and customer satisfaction Praise for The NORDSTROM Way "For anyone looking to understand customer service at its best, this book bubbles with insights "-Business Week "Nobody does it better than Nordstrom And this is the first thorough, close-up look at its service secrets A real winner "-Tom Peters, President, The Tom Peters Group "Outstanding customer service and Nordstrom are synonymous Their innovative approach has allowed them to find out what the customers want and then do it Their standards of service are what we all shoot for "-David D Glass, President and CEO, Wal-Mart Stores, Inc "Nordstrom is a national model for outstanding customer service American business should use this book as a primer to learn how to make and keep happy, satisfied customers "- J Willard Marriott Jr Chairman and President, Marriott International, Inc "When you run a family business that includes your customers as extended family, you're unbeatable This book outlines an American family saga that has become the admiration of the world "-Leonard A Lauder Chairman and CEO, Estée Lauder Companies "Nordstrom's business is built on one-to-one communication with the customer Their professional salespeople bridge the gap between the designer and the consumer "-Donna Karan, Chairman and Chief Designer, Donna Karan International, Inc "Nordstrom is legendary for the way they take care of the people who walk through their doors Spector and McCarthy have made The Nordstrom Way available for everyone to turn their ducks into eagles "-Ken Blanchard, Coauthor, The One Minute Manager.  Fina   Sabb   писа   MirrISBN 0471354864.


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Positively Outrageous Service артикул 9252c.
Positively Outrageous Service артикул 9252c.

When is the last time your customers said "WOW!"? T Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations His message? In today's economy cutting prices is not enough, nor is providing good service Today's successful businespeople оеупщ must learn the secret of Positively Outrageous Service-doing the unexpected unexpectedly, and giving the customer more than he ever thought possible What is P O S ? * P O S means getting your customers involved in the experience of your business, getting them to advertise for you, and getting them to come back-again and again * P O S means apologizing for the slightest slipup-directly and excessively to your customers * P O S means being a showman-making your customers' experience both productive and entertaining * P O S means getting the most creativity out of your employees and energizing your staff * P O S means understanding the six key Trend Advantages of today's marketing realities and incorporating them in your business plan * P O S is not just a way of doing business, it's a state of mind-and the key to business success in the 1990s.  With   Silv   Silv   SilvISBN 0446394688.


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Call Center Benchmarking артикул 9254c.
Call Center Benchmarking артикул 9254c.

Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more оеупя if customer lifetime value is included in the equation Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i e , best-in-class This book describes in practical terms the "ins and outs" of benchmarking Авторы Джон Энтон Jon Anton Дэвид Густин David Gustin.  Eliz   Аник   Иллю   XVIIИздательство: Purdue University Press, 2000 г Мягкая обложка, 108 стр ISBN 155753215X.


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Mind Your PS & Qs артикул 9256c.
Mind Your PS & Qs артикул 9256c.

It is humans who have to change the way they work in order to improve quality for customers Improvement models tend to concentrate on the area to be improved, failing to provide a cohesive framework for the humans who have to implement them… Mind Your Ps & Qs is a concise handbook that fills the gaps left by the models The advice offered is pragmatic, оеурд and does not shy away from the problems that will have to be faced in order to ensure success; specifically that everyone in the organization has their part to play The author uses various ÂPs and ÂQs by way of illustrating what has to be done to successfully implement improvements There are role-specific ÂPs and ÂQsÂ, as well as five that are vital to all improvement programs of whatever type: · Prepare · Quantify · Preach Quality · Persevere · People.  tuchkas   Thin   реда   ISBN 0595277543.


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