Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace But many managers in small businesses with limited budgets consider it out of reach In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions оеунд without spending a lot of money The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.  BrainStISBN 0787964190.