Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way If you want to capture a larger piece of your market, read this book " Gordon Bethune, Chairmanof the Board and Chief Executive Officer Continental Airlines, Inc "Mary Lous fascinating book delving оеунз into the commonsense insights of women toward products both mundane and high tech is a watershed event Mary Lou shows that women are both procedural and disciplined (many even use an informal board of directors to confirm their own opinions), and marketers who dont take them seriously do so at their own peril " Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires Theres a depth of understanding here that clearly reveals the enormous experience that Quinlan has had in marketing and advertising " John Pepper, Chairman, Executive Committee of the Board Procter & Gamble "Think you know how to make women buy your product? Think again Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman " Melanie Wells, Senior Editor, Forbes "Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only ask a woman but also to listen to her Highly readable, this book speaks cogently to practicing and aspiring marketers about tapping into the minds and pocketbooks of women Quinlan provides a guide to smarter and better marketing " Stephen A Greyser, Professor of Marketing and Communications Emeritus Harvard Business School.  От издателяISBN 0471369209.