Author Dwight Ritter knows what is takes to forge a solid relationship with banking customers As a bank consultant, he practices what he preaches by working in his client banks, cross-selling products to the customer Relationship Banking is an action plan for developing the customer base by offering cystomers value, not pressure Natural opportunities оеург for cross-selling are identified and solutions are offered for the invevitable staff and customer objections An existing staff and product line are usedmore effectively and profitably By maximizing the potential of customers, staff and products of a bank, profits and performance can be maximized Rev Sub edition Автор Дуайт С Риттер Dwight S Ritter.  TruckerИздательство: Probus Publishing Co , 1993 г Твердый переплет, 250 стр ISBN 1557383812.