The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, оеууь displayed an artistic genius for advertising and marketing Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man " In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.  BergmanISBN 1860648967.