The author begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the consequences of these Bjorn Bjerke then goes on to address corporate culture and business strategy as well as some myths associated with national cultures Looking at the five specific cultures he addresses оеуюж cultural themes and presents a typified picture of the business leader in each of these He concludes that there are five different capitalist systems governing these cultures, and that the business leader plays a different role in each Extending this discussion, the author questions whether the culture-free business leader exists and, if so, what the characteristics of such a person might be Business Leadership and Culture, now available in paperback, will enlighten students, scholars and business people about the consequences of culture for international business and management Издание на английском языке Автор Bjorn Bjerke. Роман ОткрытаяИздательство: Edward Elgar Publishing, 2001 г Мягкая обложка, 304 стр ISBN 1 84064 627 6 Формат: 155x230. |